Fair trade is a business practice designed to help producers in growing countries reach sustainable and equitable trade relationships through fair living wages and improved social and environmental standards.

Sustainable products are created using earth-friendly materials that are responsibly grown and harvested. Sustainable material examples are GOTS Certified Organic Cotton, hemp, linen, rattan, palm leaves, and precious metals.

Women Owned products are created by makers, companies, organizations, and/or non-profits where majority of the individuals with a stake in the company identify as women.

Handcrafted products are handmade by artisans worldwide often using traditional techniques passed from one generation to another as inspiration for their artwork. This carries a great cultural significance because it is rooted from their history.

Brands with a social good component have standing give back programs such as running community development and housing programs or donating a portion of profits to a non-profit or charity.

Small batch production produces lower carbon emissions, uses fewer resources, increases quality control, and creates more opportunities for exclusive one-of-a-kind products as opposed to large factory production.